Sarra Global Impex


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Sarra Foods is one of the leading importers and exporters of premium quality Rice. The rice is hygienically processed and cleaned under the strict supervision of our diligent professionals. Post-processing, the rice is stringently examined by a team of food controllers, lab technicians to rule out any possibility of impurities.




Some facts about Rice

Throughout history rice has been one of man's most important foods. Today, this unique grain helps sustain two-thirds of the world's population. It spells life for billions of people and is deeply embedded in the cultural heritage of their societies.

  • About four-fifth of the world's rice is produced by small-scale farmers and is consumed locally.

  • Rice cultivation is the principal activity and source of income for about 100 million households in Asia and Africa.

  • There are more than 40,000 different varieties of rice. However, only around 10% are grown commerciall

  • Nearly half the world’s 6.6 billion population eat rice as part of their staple diet.

  • With over 114 countries growing rice, world rice production in 2007 was approximately 645 million Metric tones..

  • China and India, grows about 90% of the total rice production of the world.

  • Most of the world’s rice is consumed in the area in which it is grown, just 6% is traded internationally.

  • In some parts of Asia the average person eats 40-60 Kg rice each year while in U.K it is only 4.4 kg



Factually since majority of the purchase decisions are made in the retail outlet. We are also aware of the fact that after product, price, placement and promotion, Packaging is the fifth element, which holds the maximum importance in the marketing of a product and thus we have ensured that the products are very attractively and hygienically packed so as to grab the attention of the buyers.